New London Local First is a network of locally owned, independent businesses formed in 2007 to build a strong New London economy and a vibrant community.

This Holiday Season Think Local First by Shifting as Much of Your Gift Purchases to our Wonder Local Businesses.

For more on this exciting and vital campaign to Shift Your Shopping: Shift Your Shopping

Five Ways to Help Our Community Go Local

Thursday 03 February 2011

by: Jeff Milchen | YES! Magazine | Report

For four consecutive years, Stacy Mitchell of the Institute for Local Self-Reliance (ILSR) has undertaken a unique research project, surveying thousands of independent businesses about their sales figures from year to year. The results of ILSR’s latest survey offered encouraging news for entrepreneurs battered by the recession and for organizations working to sustain vital communities.

Independent businesses in U.S. communities with an active Buy Independent / Buy Local (BIBL) campaign reported the strongest figures since the surveys began—a 5.6 percent increase over the previous year. This increase was more than two and a half times the gain (2.1 percent) reported by independent businesses located in areas lacking such a campaign.

Among independent retailers, which comprised just under half of nearly 2,800 surveys tabulated, the contrast was even more dramatic during the holiday season. Those in communities with BIBL campaigns experienced a 5.2 percent increase in holiday sales, while retailers elsewhere reported an average gain of just 0.8 percent.

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STOP BY NEW LONDON FIELD OF GREENS MARKET ON THE PARADE IN DOWNTOWN NEW LONDON, FRIDAYS BEGINNING JUNE 3 THRU OCTOBER FROM 10 AM TO 2 PM...AND PICK UP A THINK LOCAL FIRST BUMBER STICKER!!

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info@newlondonlocalfirst.org

860-439-0016

ABOUT US

New London Local First is a network of locally owned and independent businesses, formed in 2007, to build a sustainable community in Greater New London, and an economy that is local, green and fair. Working to raise the awareness of customers, businesses and government agencies regarding the benefits of purchasing from locally owned businesses, Somerville Local First encourages residents to shift at least 10 percent of their shopping to local businesses in an effort to build the local economy and to create local jobs.

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WANT TO GO TO YOUR FAVORITE STORES AFTER HOURS?

THEN: Check out NLLF's eMarketPlace

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In the Spotlight...

Custom House Maritime Museum/New London Maritime Society

The Custom House Maritime Museum/New London Maritime Society 's mission is to preserve New London's U.S. Custom House and New London Harbor Light, and to promote and interpret the maritime history of the port of New London and the surrounding region through museum exhibitions and educational programs. Housed in the Mills custom house, the Custom House Maritime Museum has developed into a community museum, which is a very special kind of place. At the museum, we work to rebuild social capital in the community by respecting and presenting the stories of our neighbors from across the region. In 2009, the Society assumed stewardship of New London Harbor Light, the 4th oldest lighthouse in the country and the oldest lighthouse on Long Island Sound. The Society is managed by independent Trustees supported by a museum director and a growing number of volunteers who give generously of their time. is a nonprofit 501(c)(3) charitable organization and receives no regular funding from any other organization. We rely entirely on donations and the money raised from visitors to the Museum.

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