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New London, with its wealth of history and cultural diversity, is the enchanting City by the Sea. NLLF is dedicated to the New London Community and the businesses which provide New London with the basis for a deep sustainable local economy.
NLLF is partnered with the City to bring forth the dynamic creative energy of our community toward a deep living economy. New London Local First encourages retail and business-to-business consumers to "think local first" when buying goods and services. We view the future of New London as positive and exciting. As we all know, New London has a long tradition of being at the heart of our region, both economically and culturally. The Heart of Southeastern Connecticut boasts several fine colleges, a lively political climate, an ethnically diverse population, many world-class cultural institutions, and several business- and family-friendly neighborhoods. More...
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